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AUDI FIS ALPINE SKI WORLD CUP FINALS / GrandValira 2023
OPENING CEREMONY
/ Soldeu, Andorra
40.000sqm videomapping + acting
“Some 2,000 people enjoyed on March, 13rd night the opening show of the Andorra 2023 Alpine Ski World Cup Finals, which took place on the Soldeu platform, at the foot of the Avet slope. The show, which has also been broadcast live by Andorra Televisió and the Grandvalira Youtube channel, has once again turned the Avet track, as it already took place in the 2019 Finals, into a giant screen that has shown an impressive projection of video mapping.
Spectators have been able to delve into a journey that started from Andorran legends and intended to transmit some of the values of Grandvalira: care for the environment, connection with the territory, sportsmanship, cooperation and self-improvement. The Project Director of the show, Jordi Puig (PROmotor), has highlighted the spectacularity and technical complexity of the event, as it is a video mapping of a ski slope that Grandvalira incorporated into the program for the first time in the 2019 Finals.
This year, and given the success of four years ago, a further step has been taken by incorporating an innovative common thread designed by Toni Lleonart collaborator of companies such as La Cubana or Els Comediants. Lleonart has indicated that the objective was “to pass on a simple and entertaining message of respect for nature, with a feminist vision and a nod to the history of Andorra”. And it is that during the show fantastic characters very popular in Andorra such as the White Lady or the Menairons have made an appearance.”
OPENING CEREMONY
/ Soldeu, Andorra
40.000sqm videomapping + acting
“Some 2,000 people enjoyed on March, 13rd night the opening show of the Andorra 2023 Alpine Ski World Cup Finals, which took place on the Soldeu platform, at the foot of the Avet slope. The show, which has also been broadcast live by Andorra Televisió and the Grandvalira Youtube channel, has once again turned the Avet track, as it already took place in the 2019 Finals, into a giant screen that has shown an impressive projection of video mapping.
Spectators have been able to delve into a journey that started from Andorran legends and intended to transmit some of the values of Grandvalira: care for the environment, connection with the territory, sportsmanship, cooperation and self-improvement. The Project Director of the show, Jordi Puig (PROmotor), has highlighted the spectacularity and technical complexity of the event, as it is a video mapping of a ski slope that Grandvalira incorporated into the program for the first time in the 2019 Finals.
This year, and given the success of four years ago, a further step has been taken by incorporating an innovative common thread designed by Toni Lleonart collaborator of companies such as La Cubana or Els Comediants. Lleonart has indicated that the objective was “to pass on a simple and entertaining message of respect for nature, with a feminist vision and a nod to the history of Andorra”. And it is that during the show fantastic characters very popular in Andorra such as the White Lady or the Menairons have made an appearance.”